Hi, I’m Krystal.
Your go-to copywriter and editor :)
With a background in small business growth, customer care strategy, and Corporate America, I combine creativity and thorough research with strategic thinking in every writing project. I weave your company mission into your brand voice and create content that reflects your uniqueness. My goal? To spotlight your business with precision and passion.
PROCESS: my professional, streamlined project management style provides a seamless experience for you, without unnecessary fluff… and of course, on-time delivery is guaranteed, every time. Visit the “What you can expect” section for more details.
CLIENTS: I avidly work with a variety of clients across the planet in industries such as lifestyle, food, beauty, travel, education and corporate communications… but my sweet spot? Purpose driven projects for companies with big hearts.
YOUR BENEFIT: Booking a project with Krystal Clear Copy provides instant peace of mind; knowing there is professionally crafted language representing your company- the way you always dreamed of. (Feel free to breathe a sigh of relief that there’s a few less items on your to-do list.)
On a personal level, I’m a wife, mom, and an alumna of the University of Central Florida in Business Management and Entrepreneurship, plus a graduate of the Comprehensive Copywriting Academy. I find joy in balancing family, career, and passions like traveling. When not exploring new places, you'll find me hiking, finding clarity in nature.
What you can expect
Project Kick-Off
A virtual call with all collaborators to thoroughly review the scope and overall objective of the project.
I’ll assess your company personality, and weave it into the writing, ensuring a connection that feels familiar to your customers.
Initial Contact
Reach out to me through the contact button to schedule a complimentary virtual discovery call.
We will briefly discuss your project idea. Then a custom quote with estimated completion date is emailed to you for approval.
First Draft
Your company’s vision and the individual project goals combine with trained copywriting to craft the product.
An editable document of the first draft will be shared with you for collaboration, if requested.
Creative Review
A virtual call to review the final product. I’ll review how the objective is showcased.
Your content is finalized and ready to be implemented! If there is a designer involved, I will coordinate with them to ensure the layout and content are in sync.