Golden Door, A Legacy of Luxury Wellness

Email Campaign, Spec Piece

Nestled on 600 pristine acres in Southern California, Golden Door has been transforming lives through holistic wellness for over six decades. This legendary retreat, which has hosted luminaries from Elizabeth Taylor to Nicole Kidman, helped pioneer what has become today's $4.2 trillion wellness industry.

When General Manager Kathy Van Ness requested a 10-week email campaign, the mission was clear: capture the retreat's transformative spirit while showcasing its core offerings—Fitness & Adventure, Spa & Wellness, Nutrition, Mindfulness, and Pain Empowerment.

CHALLENGE: Crafting messages that would resonate with both past guests and aspiring visitors, while maintaining the exclusivity and purpose-driven ethos that defines Golden Door. 

MY STRATEGY: Build genuine connections through storytelling. Each email introduced readers to the exceptional staff, from master gardeners to renowned wellness experts, highlighting their dedication and expertise. I also wove in Golden Door's commitment to sustainability and philanthropy, showing how each guest's stay creates ripples of positive change beyond the retreat's boundaries.

The Nutrition email, included below, exemplifies how I balanced luxury wellness with authentic human connection, inviting readers to become part of Golden Door's continuing legacy.