“Legit in happy tears…I’m speechless Krystal… unbelievably perfect how you captured exactly what I feel and how I would express it.”
FASHION, HAIR, MAKEUP
Website Creation
ASSIGNMENT: Develop a compelling digital presence for Katia, a seasoned fashion and beauty consultant launching her personal professional website to showcase her comprehensive service offerings.
CHALLENGE: Create an easy-to-navigate site, that authentically captures Katia's unique professional persona and serves her established clientele—primarily professional women who have either worked directly with her or been personally recommended.
MY STRATEGY: To ensure the website became a genuine reflection of Katia's professional identity, I implemented a collaborative design approach:
Conducted an in-depth consultation to understand her brand essence, extracting nuanced insights about her professional style and client relationship philosophy
Guided Katia through a personalized design selection process, exploring color palettes and typography that resonated with her professional aesthetic
Strategically structured the site with five targeted pages to optimize user experience and information accessibility, ensuring visitors could quickly locate relevant service details
Prioritized a clean, fun and stylish design that communicates Katia's expertise and approachability while maintaining a professional, curated feel
OUTCOME: The client was thoroughly satisfied with a website that not only met her functional requirements but also served as an authentic digital representation of her professional brand and personal style.
