ASSIGNMENT: Create 3 ads that will be used to place within a looping banner, advertising the educational toy company. The target market are parents ages 25–35 years with children ages 6 months to 4 years.

CHALLENGE: To appeal to the target market so they click the banner through to the website home page.

MY STRATEGY: As a parent that has been in this target market category, I focused on deep benefits that were important topics of conversation amongst parents of children of this age. Foreign language exposure, captivating toys with ease-of-use (which means less fuss for the parent), and cultivating potential.