BOSTON ORGANICS
Sales Letter, Direct Mail Piece
Spec Ad
Assignment: Develop a targeted sales letter for Boston-area companies with 50–200 employees, specifically addressing office coordinators responsible for creating optimal workplace environments.
Challenge: One of the most most arduous tasks of the letter recipients is managing food and snack orders for the office. While staying “corporate professional”, infuse some fun into the messaging. Additionally, office coordinators face the arduous task of managing food and snack procurement—a critical yet often overlooked responsibility that significantly impacts workplace morale and productivity.
Strategy: Drawing from firsthand experience as a former office manager, this letter is strategically crafted to capture attention by transforming the mundane task of food ordering into an engaging narrative. By leveraging a superhero-inspired theme and subtly acknowledging the coordinator's pivotal role, the communication aims to intrigue and motivate the reader to explore the proposed solution.