ASSIGNMENT: A newly established boxing studio was looking to advertise to a female audience that their location was hosting a grand opening.

CHALLENGE: Their target audience for this ad were females ages 18-70, located in the Denver, Colorado area.

MY STRATEGY: This piece was created with feminine colors and clean, modern, easy-to-scan wording… appealing to a deep desire to “break though” any limitations females may feel in their life, proving themselves powerful. As a woman who has attended boxing classes, I created this as something I would enjoy receiving in my mailbox.